We help driven busy professionals and coaches build a physique that elevates their impact, boosts self confidence, and enhances health freedom.
We do so with transformational coaching paired with reliable systems, frameworks, and processes to help them achieve significant results and sustainably improve their health and performance.
The change we want to make is to empower our clients to own their strength, achieve the physique they’ve earned, and develop a functional and robust body that not only transforms their lives but also leaves a lasting change.
We know that we are successful when our clients have the physical capabilities, health freedom, and personal fulfillment necessary to live and perform on a grander scale. We aim to support hundreds, if not thousands, in crafting top-tier physiques unparalleled anywhere else in the world.
It was founded by fitness entrepreneur Jay Copley, who has trained some of the biggest names in the business serving over 10,000 people since 2012.
We help lawyers, marketing executives, investment bankers, hedge fund managers, CEO’S, online fitness coaches, and health life and relationship coaches who want a smarter, faster way to enhance their physical and mental performance. Our method goes beyond relying on social media workouts, and attending boutique fitness classes that never yield results, without the need to overhaul your entire schedule to achieve your goals.
Establish the right goals
Make a list of things you are not willing to give up
Where are we at and where do we need to get to
Breaking programme down into stages
Who and what is accountable
If you are like most busy professionals we work with, you’re amazing applying yourself to a single workout. However you’re probably not as savvy when it comes to building out an effective long term programme. The truth is the fitness industry offers us an abundance of quick fix choices, but does very little to help us succeed in the long term.
Our most successful clients are those that recognise that their social status doesn’t entitle them to successful results. Instead, they understand the need to learn the next crucial skill set in their journey to becoming a high performing individual.
And that’s why they turn to us.